NEW ZEALAND NATURAL
Art Direction, Graphic Design
New Zealand Natural Ice Cream
approached RMIT Master students with a design brief to design digital
The brand identity orbits around
fun, quirky, cheeky, great taste and
experience, natural and connection to
nature in NZ.
Upon intensive market research, I designed three concepts that are represented New Zealand’s nature, the freshness of the Ice Cream ingredients, and some Kiwi humour and slang.
The final designs were selected for a
presentation to the New Zealand Natural Ice Cream marketing team.