Brand Identity & Graphic Design
Brand identity refresh for a Dark Horse brewery included final print
ready labels for both front and back, as
well as print advertisements.
The target audience was young professionals who love boutique beers.
The beer is to appeal to
hipsters wanting to feel luxe.
The name dark horse represents the
sophistication, smoothness, and
Complimented by the gold,
luxury feel of the embossed label.
From the moment you picked up the
bottle until every drop hits the lips, you could feel the sophistication.