Logo Development & Graphic Design
Apennine is a producer of traditional
Italian foods, sauces and ready meals
based on family recipes dating back
Despite residing in Melbourne, the
families true origins still lie in at their
hometown a small village in provincial Italy.
A story that was the focus to capture
in the designs.
In response to the design brief,
design elements were applied to represent Apennine’s core storyline - tradition, homemade, small village.