Art Direction, Photography
The Telstra advertisement was created as an entry to Telstra’s open competition on an interpretation of “it’s how we connect”.
The campaign was a great opportunity to showcase my professional photography skills combined with design.
My interpretation highlighted that Telstra can keep us connected by various means even in rural Australia.
The moody lighting and use of the
phone-box draws in the audience
as there could be multiple storylines to be told by the image.
My final design was featured on Telstra social media.