Art Direction, Production

This project was an assessment
towards Bachelor of Communications
(Advertising) degree.

The design brief was to create a full advertising campaign for chosen brand and product - in this case, I selected Canon EOS 5D MK III.

The requirements were to create short commercials.

I utilised audio-visual skills, to film and
edited the commercials.
Using some of my previously shot footage as well as some stock footage, all shot on the Canon 5D MK III.

The aim of the commercial was to highlight how versatile the camera is for photographers and social media
content creators, with the optional
switch between camera and video at
the push of a button.